SHERWIN-WILLIAMS COLORSNAP STUDIO
Choosing color is a “snap” with the new ColorSnap Studio! This display is truly revolutionary and is a game changer in how consumers view, select, and purchase color. The palette is organized into color families represented via large color swatches on panels that spin to reveal the individual colors in each family. This was the largest color launch in the 150-year history of the company… and Innovative was recognized as “2015 Vendor of the Year” for its outstanding design and implementation!
HGTV HOME by SHERWIN-WILLIAMS for LOWE’S
When it was time to connect the most-recognized and trusted brand in paint with the recognized leader in home improvement… Innovative was the answer. Installed in 1700-plus locations in the US and Canada, this massive 24-ft. long presentation rose 16-ft. in the air to create a dramatic and inspiring branding proposition. Huge program! Huge impact! Huge results! What’s on your “to do” list?
SHERWIN-WILLIAMS HGTV HOME
Combine the best paint brand with the best home improvement channel and you get HGTV Home. Each collection featured twenty pre-selected colors that allowed consumers to confidently decorate, while having colors coordinate seamlessly room-to-room. The most successful new introduction in S-W Stores!
SHERWIN-WILLIAMS HGTV LITERATURE DISPLAY
Leveraging the HGTV initiative, Sherwin-Williams created a companion merchandiser to outpost the literature in Basset Furniture Stores. This clever spinning unit was designed using crown molding to give it an architectural, furniture-like feeling. We’re building brands one step at a time.
SHERWIN-WILLIAMS FAUX IMPRESSIONS
Faux painting features various techniques. The key is to present oversized, actual-painted swatches so consumers can see and feel the end product. Individual, take-home color chips were housed in the cabinet behind the door. Your focus is on the “technique” and not on an overwhelming presentation of color. Over 12,000 cabinets shipped with only one report of damage! Whew!
SHERWIN-WILLIAMS THE PAINT
Designed to help customers select the right paint for the right project, this display combined “How to” literature, Color Cards, and product information in an easy-to-review format. The half cans helped direct customers and reassure them of their purchase selection. Actual painted sheen samples helped customers choose the best finish for their application.